Aveeno was founded by the American brothers Albert e Sidney Musher in 1945. They have discovered the finely ground colloidal oatmeal bath that has proven efficacy in skin prone to atopic. So it became the basis of the whole brand. The strong link with nature and the investment in safety and efficacy studies characterize the brand, which is worldwide recommended by health professionals.
Products developed specifically for atopic skin, with clinically-tested efficacy. They help to improve the quality of life because they relieve itching and dryness. Find here all the brand's products for atopic skin.
Highly moisturizing products for the driest and sensitive skin, even in case of itching or discomfort. With colloidal oat, these products hydrate and relieve the skin so that it is comfortable and supple.
The brand has a wide range of products dedicated to baby's skincare, from hygiene to hydration or diaper change products. These products are adequate for the sensitive skin of babies and their special needs.